 CU FRIENDS
THE STRATEGY…
As a supplier competing for market share in today's business environment, you know that long-term success is rarely the byproduct of chance. Rather, it stems from an ability to forecast and adapt to the needs
of today, while maintaining a clear window into the needs of tomorrow.
Easier said than done, right? Which is precisely why the Friends of Credit Unions program was developed.
Designed to optimize your business relationships with the more than 500 credit unions in California and Nevada, this innovative network of support will help articulate your commitment to the credit union industry, while delivering the necessary business tools to achieve your short-and long-term financial goals.
| IF YOU'RE LOOKING TO GROW MARKET SHARE, THE FRIENDS OF CREDIT UNIONS PROGRAM CAN PROVIDE THE COMPETITIVE EDGE TO GET YOU THERE — AND MORE IMPORTANTLY — KEEP YOU THERE. |
UNLEASH THE POWER with LEAGUE EVENTS AND
INDUSTRY PUBLICATIONS.
THE CALIFORNIA AND NEVADA LEAGUES' ANNUAL MEETING & CONVENTION
Present valuable information about your products and services to credit union management, staff, and executives at the League's premier educational and networking event. The Annual Meeting and Convention
attracts more than 1,000 industry decision-makers from around the country, delivering the latest in leading-edge business strategies, financial information, and industry-related products and services.
BIG VALLEY EDUCATIONAL CONFERENCE
Enhance your business relationship with industry professionals and simultaneously communicate the benefits of your products and services during the one of the league's most acclaimed educational forums. Attended by credit union leadership across California, Nevada, Oregon, and Washington, Big Valley attracts hundreds of credit union attendees each year.
CHAPTER LEADERSHIP CONFERENCE
Broaden awareness and bolster you brand's position within the financial industry as you meet face-to-face with CEOs and other management staff. Drawing an average attendance of more than 150 credit union leaders, the Chapter Leadership Conference presents a more intimate, personalized setting to communicate the benefits of your products and services.
CREDIT UNION DIGEST
Credit Union Digest provides greater insight into current industry trends, while arming you with up-to-date information to better position your branding and marketing efforts. Our 32- to 36- page, award-winning publication is read by our entire membership, has an estimated circulation of 4,000, and is distributed to CEOs and other key executives.
MEMBERSHIP DIRECTORY AND BUYER'S GUIDE
Create a broader awareness of, and access to, your products and services with a listing in our widely used Buyer's Guide. Accessible by more than 3,500 online users, the League's Buyer's Guide is distributed to more than 400 member credit unions.
LEAGUE WEBSITE
Provide convenient access to your marketing information, generate leads, and keep your name visible to member credit unions via the League's website. Approximately 65 percent of registration for conferences and seminars are conducted through our website.
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PROGRAM FEES
The Friends of Credit Unions program is open to all League vendors regardless of size. However, annual program fees are based upon number of employees.
• Less than 50 employees = $2,500 per year
• More than 50 employees = $3,500 per year
*Existing League Business Partners are automatically given membership status. |
THE VALUE…
With this program you'll enjoy a wide range of event sponsorship discounts
and advertising privileges unavailable to non-program vendors which help
pave the way to intelligent financial growth and make your job easier.
Benefits include:
ADVANCED NOTICE OF SUPPLIER BOOTH AVAILABILITY FOR LEAGUE CONFERENCES AND OTHER EDUCATIONAL EVENTS.
Direct benefit: Secure prime booth
location to increase foot traffic.
A 10 PERCENT DISCOUNT ON VENDOR BOOTH FEES.
Direct benefit: An estimated savings of $135 per conference.
A SIGNIFICANT DISCOUNT ON SEMINAR REGISTRATION FOR NON-EXHIBITING MEMBERS.
Direct benefit: Substantial discounts on seminars.
WEEKLY UPDATES ON CONFERENCE ACTIVITIES, INCLUDING UPDATED LISTS OF PARTICIPANTS.
Direct benefit: Exclusive access to early-bird
registrants.
CONFERENCE MEMBER RIBBON AND BOOTH TAG FOR DISPLAY AT LEAGUE CONFERENCES AND SEMINARS.
Direct benefit: Clearly identifies you as a strong credit union supporter, increasing your support from League members.
RECEIVE OUR WEEKLY LEAGUE PACK COMMUNICATION.
Direct benefit: You'll know exactly what activities are coming up, which will assist in your promotional planning.
RECEIVE A FREE ANNUAL SUBSCRIPTION TO CU DIGEST AND CU TODAY!.
Direct benefit: Keep in touch with the issues and opportunities affecting credit unions and therefore your business.
A BUYER'S GUIDE LISTING IN THE LEAGUE'S MEMBERSHIP DIRECTORY.
Direct benefit: CUs will have immediate access to your products
and services as well as your contact information.
AN EXCLUSIVE LISTING ON THE LEAGUE'S WEBSITE.
Direct benefit: CUs will have point-and-click access to your company's range of services via an exclusive Web page listing.
DID YOU KNOW?
The League services more than 600 credit unions in California and Nevada with nearly $100 billion in combined assets, and more than 9 million total members. Why not arm your business with the tools to better serve this critical market? |
 THE PAYOFF
- Build a Stronger Brand Identity Among Credit Unions
- Enhance User Loyalty
- Establish Additional Revenue Streams
- Create Business-Building Opportunities
- Reach Your Target Customers Where They Live and Breathe
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BECOME A CU FRIEND NOW!!